5 Tips to Market Yourself as a Permanent Makeup Artist or Beauty Professional
You’re entering the permanent makeup industry as a permanent makeup artist. You're going to need some permanent makeup marketing tips! We are going to help you take your microblading marketing to a whole new level. It can be a little daunting trying to figure out how to sell yourself, but we put together the top 5 microblading and permanent makeup marketing tips that will help you land clients as a new permanent makeup professional.
Work For Free, Yes Free:
I know, I know... everyone says, "Charge what you are worth, don't work for free, babe you're better than that." However, you're missing the bigger picture. No matter if you're just starting out or you're a seasoned pro doing free work has some huge benefits.
1) Get the perfect type of model that you're looking for for each particular treatment. Sometimes you don't always get models that have the look you want to post on your social and for marketing. Offering a free treatment is a great way to get the type of clients you want to attract into your salon.
2) Hone in on your craft. You should always be learning new skills and taking on free clients will help you get more clients faster. This practice will make you one step closer to perfection each time.
3) Create all the content! When you offer to do a procedure for free it's much easier to put them to work. Ask for testimonial videos, sit them down and make a few fun TikTok Videos or Instagram Reels, get beautiful Before and Afters, and ask them to Tag You In A Post. When you just did a $500 permanent makeup procedure for free it's all fair game. You can use all of this content for your permanent makeup marketing.
Partner Up With Other Beauty Businesses or PMU Artists:
Partnering up with other beauty businesses or permanent makeup artists can bring a multitude of benefits to your marketing efforts and overall business growth. By forming alliances with complementary businesses, you can expand your reach, tap into new audiences, and offer a wider range of services to your clients. Additionally, partnering with other professionals in your field can help to increase your credibility and establish you as a trusted and reputable provider of permanent makeup services.
One way to partner up with other beauty businesses is to offer joint packages or promotions. This can help you cross-promote each other's services and reach new clients. For example, you could team up with a local spa or salon to offer a complete beauty package that includes permanent makeup and other beauty treatments. This not only helps you reach a wider audience, but it also provides a more convenient and comprehensive experience for your clients.
Another way to partner with other permanent makeup artists is to offer referrals. By building a network of trusted and reputable professionals, you can increase your reach and offer a wider range of services to your clients. Additionally, you can work together to enhance your skills, share ideas and best practices, and collaborate on marketing initiatives. By forming strong partnerships with other permanent makeup artists, you can grow your business and establish yourself as a leading provider of permanent makeup services.
Share your information or create Instagram reels together. This will trick the algorithm and show both of your content to more people in your area. Build a community and relationships with others.
Not everyone will be on board, but that’s their loss. You can always find someone who will work with you, so partner up.
Building a Strong Online Presence:
Building a strong online presence is crucial for any permanent makeup or beauty business. With the increasing use of the internet, more and more people are turning to the web to find information, services, and products. As a result, having an effective online presence is essential for reaching and attracting new clients and growing your business.
Blogging regularly is a powerful way to build a strong online presence for your permanent makeup or beauty business. By creating and sharing valuable content on a consistent basis, you can establish yourself as an expert in your field, educate and inform your clients, and attract new customers.
Blogging allows you to showcase your expertise and knowledge of the permanent makeup industry, and provides a platform to share tips, advice, and insights. It also gives you an opportunity to share your work, showcase before and after transformations, and demonstrate the results that you can achieve for your clients.
In addition to its educational value, blogging also helps to improve your search engine optimization. By creating and publishing regular, high-quality content, you can improve your search engine ranking and reach a wider audience. This can help you to attract new clients and grow your business.
Search engine optimization (SEO) is a critical component of building a strong online presence. By using relevant and targeted keywords in your copy, posts, and hashtags, you can improve your search engine ranking and reach a wider audience. For example, using long-tail and local keywords, such as "permanent makeup near me" or "best permanent makeup artist in [city]," can help you target your ideal clients and increase your visibility online.
Posting videos on YouTube is another way to build a strong online presence for your permanent makeup or beauty business. Videos provide an engaging and interactive way to showcase your work, communicate your message, and demonstrate your skills. By creating high-quality and informative videos, you can reach new audiences, establish yourself as an expert in your field, and provide valuable information to your clients.
Offer Bundles or Discounts:
Offering bundles or discounts can be a highly effective marketing strategy for permanent makeup artists. By bundling multiple services together or offering discounts on select procedures, you can attract new clients and retain existing ones.
For example, you can offer a discount on a combination of eyeliner, lip liner, and eyebrow procedures, or a special package for first-time clients. This can provide a great incentive for people to try your services and can help you stand out from your competition.
Additionally, offering discounts or promotions can help you generate buzz and increase visibility for your business. You can promote your discounts and bundles on your website, social media platforms, and through email marketing to reach a wider audience.
It's important to note that discounts and bundles should be used strategically and in moderation. You don't want to devalue your services or undercut your prices too often, as this can harm your brand and profitability in the long run.
Post, A lot!
You want to keep an active and engaged presence on social media. Post daily if you can. The beauty of social media is you create your brand. You want to post before and after, your work, and you can have client testimonials to show your trustworthiness and validity.
When you don’t have one of those, create professional videos of yourself talking about what you offer, what you use and why, product reviews, new skills or techniques. Doing so helps you create a voice for yourself and people can learn about you.
If you don’t have any of the above, create cute little beauty quotes with people to uplift them or to share some beauty.
The key is to post as often as you can, but to create post that add value to you and your name.
You have so many ways to showcase yourself, build your voice, and share what you can produce. It all depends on the brand you want to create for yourself and how much effort you are willing to put in.
If Permanent Makeup Procedures are your career now, then we recommend you doing all the above to make sure you can keep clients coming in.
A benefit from taking one of Skyn’s permanent makeup online training classes is you will have permanent makeup content to post while you’re becoming certified! You do fake skins and pass your final exam with live procedures, so why not show off your work? Share what you're learning. Social Media, specifically Instagram, is the best way to showcase what permanent makeup procedures you offer, the work you produce, and your skill level.
Now, if this is your side job for additional income, you can pick and choose which options you want to implement.
It’s really on you, but if you go through with these methods then you can build your business and generate sustainable income.
With all these tips on how to build your clientele and keep them coming in, if you have't already now is the time to become certified in one of Skyn's esthetics online training courses! We offer a cannon of courses to pick from such as Ombre Brows, Microblading, Permanent Makeup Eyeliner, PMU Lip Blushing, HyaPen Enhancements, Micro Needling, and Plasma Fibroblast!
Pick the esthetics online training best for you and start you career or side hustle.